Anyone at the business texts us what happened; the owner OKs it all in one text a day, from the lock screen.
For owners of small service businesses who are on job sites all day, and the crews and contractors who take the photos. v2 is built around one idea: the owner hears from theStacc once a day, at a time he picked, and can answer in about a minute, by voice if he likes.
How it works
- Setup by text, about 5 minutes. Dev picks 7:30 am Mon–Fri, says Tina can OK holiday hours and good-review replies, and forwards Marco's contact.
- Anyone sends, any time. Cody (a contractor nobody knew) texts 11 photos at 10:45 pm. He gets a thank-you; the files are held; no question needed.
- theStacc works overnight, quietly. Picks 4 photos, drafts LinkedIn, Facebook and Google posts; the website block becomes Meera's task. Nothing is texted to Dev at night.
- One digest at 7:30 am. "4 posts and 1 question, about 1 min. Reply YES ALL." The question: is Cody with you? A number shows one post; letters answer questions.
- Dev replies by voice note. "Cody's with us. On LinkedIn say Tuesday." Only the changed line comes back; he says yes. 8 minutes, done.
- Receipts. Dev gets what's live and what's scheduled; Cody gets "4 of your 11 photos are being used: 3 are live now" and one link.
- Only money and reputation interrupt: leads, 1–3 star reviews (Meera calls), deadlines that state their consequence. Max 2 theStacc-started texts a day otherwise; Dev got 5 in a week.
- Silence costs nothing. Missed items roll into the next digest, grouped; two tries, then Meera. After 10 clean approvals of one kind, a standing OK with UNDO.
What it is and isn't
What's in it
- SMS and email in; WhatsApp for India once Meta confirms
- Daily digest with YES ALL, numbers, letters and voice notes
- Delegates per decision type
- Interrupts for leads, low reviews, deadlines
- CALL, STOP, UNDO everywhere
- Monday plan, Friday recap with Proof Score, monthly report
Not in this version
- A mobile app, iMessage, RCS
- Group threads (the digest replaces them)
- Posting anything without an OK of the exact version
- Agent edits on WordPress sites (Meera's team does them)
- Customer-facing Ads and Video Studio
Release order
| Phase | What ships |
|---|---|
| A | Fix the 3 confirmed bugs. SMS + email in, sender matching, held intake, setup by text, the daily digest, receipts, CALL and STOP. 5–10 US pilot clients. |
| B | Delegation, interrupts (leads, low reviews, deadlines), Friday recap and Proof Score, voice-note edits with diff-only re-approval. |
| C | Standing OKs with UNDO, weekly-call mode, WhatsApp for India, MCP tools, team texting. |
Still to decide
- Cap of 2 theStacc-started texts a day? Recommended: start at 2 and measure reply rates in the pilot.
- Default digest time if setup goes unanswered? Recommended: 7:30 am Mon–Fri local; change any time by text.
- Can the owner widen a delegate's scope by text? Recommended: yes, owner only, read back exactly.
- Standing-OK threshold? Recommended: 10 clean approvals of one kind; never for prices or posts with the owner's name.
- Weekly-call mode capacity? Recommended: cap at 15 call-mode clients per account manager.
- WhatsApp go-ahead? Recommended: written OK from Meta or the provider before building it.